The Background
Great Island Inn is a small, apartment-format hotel with big style. Located on the island of New Castle along New Hampshire’s Seacoast, the property is within walking distance of historical sites, waterfront vistas, and local eateries, and just a five-minute ride to vibrant downtown Portsmouth, NH. The hotel offers a distinctive, stylish coastal atmosphere that appeals to both travelers seeking relaxation and those interested in exploring the area’s rich history.
The Objective
The hotel was interested in growing its audience and bringing its brand to life on social platforms in order to showcase the eye-catching coastal styling and comfortable convenience of the apart-hotel format. Simultaneously, the property needed a library of new, seasonally themed photo/video assets to keep its social channels active and engaging throughout the year.
The Approach
We developed and executed a comprehensive, four-season influencer marketing strategy by hosting a carefully selected rotation of social influencers. The selection process was deliberate and strategic, ensuring a variety of strategic demographic, geographic, and stylistic alignments with Great Island Inn’s identity & market. Each influencer received a detailed brief outlining key messages and a thoughtfully curated itinerary to guide their content creation and help organically storyboard their experience.
Beyond organizing and overseeing the stays, we managed every stage of influencer engagement, from initial negotiations and agreements to the delivery and analysis of post-stay content. Our team facilitated the transfer of creative assets and usage rights, ensured the coverage reflected the hotel’s messaging accurately, and analyzed audience engagement metrics to measure success and inform future initiatives.
The Results
The four-season influencer program yielded a robust collection of high-quality, seasonally relevant photo and video content that enriched Great Island Inn’s social media channels. The hotel experienced growth in its social following and increased brand visibility across key platforms like Instagram, Facebook, TikTok, and various travel blogs. A standout success came from the winter visit of Social Influencer @dirtandglass, whose content earned significant traction, including re-shares from prominent outlets such as Yankee Magazine, Country Living, and Huckberry. These high-profile, viral mentions extended the program’s reach, delivering long-term brand exposure well beyond the initial influencer visit.
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